There is a massive difference between a piece of dramatic news hitting that directly affects your company, in which case it is certainly compelled to respond in a timely and thoughtful manner; and a piece of dramatic new that doesn’t affect your company, in which case conventional wisdom says to keep your mouth shut and focus on the X’s and O’s, the 1’s and 0’s, the debits and credits.
Generation Y is the future. They are multi-tasking, technology savvy, disrupting rock stars who are going to rule the planet – just ask them, they’ll tell you. But as my generation is still doing most of the hiring and firing they might want to ease off the chest-thumping a bit until they’ve proven themselves.
Many marketers default to Facebook since it is the most popular social network. But unless all 1.5 billion Facebook users represent your target market, it isn’t necessarily your best option.
Branding has become a big money maker in the marketing and public relations world. Companies invest millions in logo research and design, developing color palettes, messaging, etc., so they can position themselves to appeal to their target market. But it’s a facade in many cases.
Few startups survive. That’s a fact. But if you want to increase your odds of survival, take the time to think through the nine key ares on the business model canvas – or at least develop a blueprint for your business that makes sense to you. Do this before you jump into the fun, sexy marketing stuff. You may just be one of the ones who makes it.
Given Charleston is a foodie town I wanted to boil down the Chipotle saga missteps into a few easy lessons for our restaurant community should this type of event happen in their kitchens.
Startups and entrepreneurship were a big topic of online news and culture last year with Steve Case’s bus tour and the rise of shows like Shark Tank and West Texas Investor’s Club. A week into 2016, its time to address some resolutions we’d like to see the startup community consider for the coming year…
We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
We’ve bred “serial pitchers” who hit every contest in the Southeast circuit from Nashville to Atlanta. They’ve honed their presentations to a high level, sound like the next big thing – and usually come away with some cash. But beyond a well-rehearsed pitch, they’ve got a weak product – one whose weaknesses are not readily exposed in a five-minute demo presentation.
Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.
But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.