Blogs and tweets from the SHC team

Our thoughts on current events and issues in PR and marketing communications

A Cautionary Tale: Mixing Business, Personal and Politics

There is a massive difference between a piece of dramatic news hitting that directly affects your company, in which case it is certainly compelled to respond in a timely and thoughtful manner; and a piece of dramatic new that doesn’t affect your company, in which case conventional wisdom says to keep your mouth shut and focus on the X’s and O’s, the 1’s and 0’s, the debits and credits.

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The Practical and PR Dilemmas of the Pitch Contest Fad

We’ve bred “serial pitchers” who hit every contest in the Southeast circuit from Nashville to Atlanta. They’ve honed their presentations to a high level, sound like the next big thing – and usually come away with some cash. But beyond a well-rehearsed pitch, they’ve got a weak product – one whose weaknesses are not readily exposed in a five-minute demo presentation.

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Avoiding Fake Publicity

Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.

But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.

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