Branding has become a big money maker in the marketing and public relations world. Companies invest millions in logo research and design, developing color palettes, messaging, etc., so they can position themselves to appeal to their target market. But it’s a facade in many cases.
Few startups survive. That’s a fact. But if you want to increase your odds of survival, take the time to think through the nine key ares on the business model canvas – or at least develop a blueprint for your business that makes sense to you. Do this before you jump into the fun, sexy marketing stuff. You may just be one of the ones who makes it.
Ours is an unconventional PR startup with unconventional clients. We chose our niche market because we wanted to make a difference, not as a primary income generating venture. Our firm carries no overhead and everyone has other supplemental sources of income – that allows us to survive. We have over 120 collective years of professional experience under our belts and a network of fantastic mentors at our disposal, yet we are learning and growing every day and understand it’s hard work.
Question: What do the photos above have in common?
Answer: They both should be captioned, “Move along folks, there’s nothing to see here.”
The Confederate battle flag has been in existence in some shape or form for 150 years. Whether or not it should be flown on public or government grounds or whether it is morally acceptable to own, sell or fly one has been debated and discussed and then some over that lengthy period.
Is American culture so lacking of depth that some loony craving his 15 minutes of dark fame can alter legislation and commerce overnight? Apparently.
I was reading an article the other day discussing how to “elevate your game” to top your business competitors. Like so many others, the article overlooked the crucial point of focusing on your customers.
I always ask clients, “What’s in it for the customer?” Most of the time their response is focused on their particular product or service, how awesome it is, how it will disrupt the market, how it will make them a rockstar, (insert other trendy buzzword here) blah, blah, blah…
But it’s not about what you are selling or providing, it’s about serving the need the customer has – scratching their proverbial itch. And many times that itch isn’t a known or universal among your markets.
More than 25 years ago when I was on a business trip to South Dakota, I remember being horrified when out at dinner in a relatively nice place that there were men eating dinner with their hats on! OK, you laugh now but over the years, I’ve seen worse. And it’s getting worser. (If you can wear a hat in a restaurant, I can make up words.)
A business may have an awesome product, but if no one is aware of its existence, how can they experience and pass along that goodness to other potential consumers? Good marketers can’t make a bad product experience good, but they can help communicate the value of that product to your consumers.
Why is it we shake our heads and move on when we read about normally terrible things done by seemingly normal people? Yet an entire country displays concern and outrage and lawmakers mull legislation when the same terrible things are done by famous people? The simple, too easy answer is America has a double standard: One for normal people, another for public figures. But I don’t think it’s really that easy, so I have developed what I call “The Outrage Coefficient.”