There is a massive difference between a piece of dramatic news hitting that directly affects your company, in which case it is certainly compelled to respond in a timely and thoughtful manner; and a piece of dramatic new that doesn’t affect your company, in which case conventional wisdom says to keep your mouth shut and focus on the X’s and O’s, the 1’s and 0’s, the debits and credits.
Branding has become a big money maker in the marketing and public relations world. Companies invest millions in logo research and design, developing color palettes, messaging, etc., so they can position themselves to appeal to their target market. But it’s a facade in many cases.
Given Charleston is a foodie town I wanted to boil down the Chipotle saga missteps into a few easy lessons for our restaurant community should this type of event happen in their kitchens.
We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.
But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.
Question: What do the photos above have in common?
Answer: They both should be captioned, “Move along folks, there’s nothing to see here.”
The Confederate battle flag has been in existence in some shape or form for 150 years. Whether or not it should be flown on public or government grounds or whether it is morally acceptable to own, sell or fly one has been debated and discussed and then some over that lengthy period.
Is American culture so lacking of depth that some loony craving his 15 minutes of dark fame can alter legislation and commerce overnight? Apparently.
I was reading an article the other day discussing how to “elevate your game” to top your business competitors. Like so many others, the article overlooked the crucial point of focusing on your customers.
I always ask clients, “What’s in it for the customer?” Most of the time their response is focused on their particular product or service, how awesome it is, how it will disrupt the market, how it will make them a rockstar, (insert other trendy buzzword here) blah, blah, blah…
But it’s not about what you are selling or providing, it’s about serving the need the customer has – scratching their proverbial itch. And many times that itch isn’t a known or universal among your markets.
More than 25 years ago when I was on a business trip to South Dakota, I remember being horrified when out at dinner in a relatively nice place that there were men eating dinner with their hats on! OK, you laugh now but over the years, I’ve seen worse. And it’s getting worser. (If you can wear a hat in a restaurant, I can make up words.)