Avoiding Fake Publicity

Avoiding Fake Publicity

Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.

But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.

Communicate Effectively, Win Big

Communicate Effectively, Win Big

The people of Charleston County overwhelmingly approved a building referendum for the CCPL and also overwhelmingly extended a sales tax to support CCSD. Obviously the libraries and schools are big winners. But we don’t just congratulate them because they won, we congratulate them on how they communicated effectively and clearly with the voters – and in so doing, they won big.

Employee Relations 101: The CEO Shouldn’t Sound Like a Lawyer

Employee Relations 101: The CEO Shouldn’t Sound Like a Lawyer

The quick response by the CEO was smart, necessary and fact-filled. The airline’s employees both needed and deserved to know the facts surrounding the disposition of the infected passenger, how the issue was handled, the response timeline and what the company is doing to safeguard its employees. The memo addressed those concerns and filled the information vacuum with facts. A good thing for certain. But reading the memo, you can’t help but think it was written and rewritten by Frontier’s public relations and legal team. And that’s where I have some issues.