Generation Y is the future. They are multi-tasking, technology savvy, disrupting rock stars who are going to rule the planet – just ask them, they’ll tell you. But as my generation is still doing most of the hiring and firing they might want to ease off the chest-thumping a bit until they’ve proven themselves.
Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.
But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.
More than 25 years ago when I was on a business trip to South Dakota, I remember being horrified when out at dinner in a relatively nice place that there were men eating dinner with their hats on! OK, you laugh now but over the years, I’ve seen worse. And it’s getting worser. (If you can wear a hat in a restaurant, I can make up words.)
The people of Charleston County overwhelmingly approved a building referendum for the CCPL and also overwhelmingly extended a sales tax to support CCSD. Obviously the libraries and schools are big winners. But we don’t just congratulate them because they won, we congratulate them on how they communicated effectively and clearly with the voters – and in so doing, they won big.
We have come a long way from the days of correlating column inches of earned media to an equivalent advertising space as ROI metrics. Yet sometimes I wonder if we have become so captivated with quantity, volume and “Big Data” that we miss the truly meaningful results – like getting someone home for Christmas.
The quick response by the CEO was smart, necessary and fact-filled. The airline’s employees both needed and deserved to know the facts surrounding the disposition of the infected passenger, how the issue was handled, the response timeline and what the company is doing to safeguard its employees. The memo addressed those concerns and filled the information vacuum with facts. A good thing for certain. But reading the memo, you can’t help but think it was written and rewritten by Frontier’s public relations and legal team. And that’s where I have some issues.