There is a massive difference between a piece of dramatic news hitting that directly affects your company, in which case it is certainly compelled to respond in a timely and thoughtful manner; and a piece of dramatic new that doesn’t affect your company, in which case conventional wisdom says to keep your mouth shut and focus on the X’s and O’s, the 1’s and 0’s, the debits and credits.
We’ve bred “serial pitchers” who hit every contest in the Southeast circuit from Nashville to Atlanta. They’ve honed their presentations to a high level, sound like the next big thing – and usually come away with some cash. But beyond a well-rehearsed pitch, they’ve got a weak product – one whose weaknesses are not readily exposed in a five-minute demo presentation.
I attended the mayoral mixer at the Charleston Digital Corridor last week (ok, I snuck in the back for free apps and drinks). The event was designed to be an opportunity for Charleston’s next leader to discuss their vision of how they would support and promote the growing technology community here.
The evening was a no-threat environment for the candidates: An open forum with a clear agenda and scripted questions which should have been known in advance. As if it wasn’t painfully clear what the discussion topics and expectations were, there was an editorial published in that morning’s Post and Courier signed by 10 of the area’s top technology leaders laying it all out in 350 words.
Ours is an unconventional PR startup with unconventional clients. We chose our niche market because we wanted to make a difference, not as a primary income generating venture. Our firm carries no overhead and everyone has other supplemental sources of income – that allows us to survive. We have over 120 collective years of professional experience under our belts and a network of fantastic mentors at our disposal, yet we are learning and growing every day and understand it’s hard work.
For the media, having a good rep is paramount. No one wants to deal with a liar or someone who will bend the truth just for a story. The absolute best reporters are those who develop a mutual and professional respect and trust with the people who provide them with the information they need. Most reporters follow a standard of ethics and values. Some, sadly, do not.
In this 17th episode of Rich Conte’s TechLife Podcast, Rich and Paul discuss the rapid expansion of Charleston as hub for emerging businesses and tech ventures. Paul also offers his unique take on what makes Charleston a boom versus bust in the making.
The days are over where you could simply blast out a news release, do an interview with the local newspaper, and then sit back and wait for sales to increase. Technology has enabled audiences numerous alternatives for news and information and that trend will continue. Smart, experienced communicators know how to navigate the expanded field to deliver targeted messages and yield greater results for their clients.
If Sheriff DeWitt had been my client, “Simply put,” I would have told him, “Your days of effectively leading law enforcement in this county are over – whether you choose to admit it or not. The only thing up for debate now is your legacy. Are you going to be remembered as a stand-up guy? Or an out-of-touch, power-hungry relic from the Boss Hogg days?”