Generation Y is the future. They are multi-tasking, technology savvy, disrupting rock stars who are going to rule the planet – just ask them, they’ll tell you. But as my generation is still doing most of the hiring and firing they might want to ease off the chest-thumping a bit until they’ve proven themselves.
Given Charleston is a foodie town I wanted to boil down the Chipotle saga missteps into a few easy lessons for our restaurant community should this type of event happen in their kitchens.
We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
A business may have an awesome product, but if no one is aware of its existence, how can they experience and pass along that goodness to other potential consumers? Good marketers can’t make a bad product experience good, but they can help communicate the value of that product to your consumers.
In this 17th episode of Rich Conte’s TechLife Podcast, Rich and Paul discuss the rapid expansion of Charleston as hub for emerging businesses and tech ventures. Paul also offers his unique take on what makes Charleston a boom versus bust in the making.
The days are over where you could simply blast out a news release, do an interview with the local newspaper, and then sit back and wait for sales to increase. Technology has enabled audiences numerous alternatives for news and information and that trend will continue. Smart, experienced communicators know how to navigate the expanded field to deliver targeted messages and yield greater results for their clients.
I got a great email over the weekend from a young Charleston entrepreneur. I had reached out to him to see if his emerging company needed marketing communications support. He responded back thanking me for the offer, saying he already had some in-house PR folks but would keep us in mind if they ever needed additional help.