Given Charleston is a foodie town I wanted to boil down the Chipotle saga missteps into a few easy lessons for our restaurant community should this type of event happen in their kitchens.
Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.
But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.
The gruesome journalism axiom, “If it bleeds, it leads.” has played out in Charleston and across the nation this week after the senseless shooting death of Walter Scott by a local police officer.
Let me be clear: It’s wrong that a human being was shot in the back, dead. It doesn’t matter who shot him or why. It’s unjustifiable. It’s. Just. Wrong.
But there is another thing almost as bad: How desensitized our society has become to violence as a whole, and how desperate our media have become to exploit tragic events like this to gain readers, viewers and notoriety for themselves.
Recently, I watched a grassroots PR campaign by a very determined group of Charleston citizens absolutely crush a large, well-funded development company’s plans to build a behemoth community on the western side of the Charleston peninsula.
It was truly a David versus Goliath match-up. And Goliath got whupped. Hard.
An old boss of mine used to say when email and the Internet came into being: don’t put ANYthing in an email or on the web that you don’t want to see on the front page of the Washington Post….or your local news organization. I’m just sayin’.
For the media, having a good rep is paramount. No one wants to deal with a liar or someone who will bend the truth just for a story. The absolute best reporters are those who develop a mutual and professional respect and trust with the people who provide them with the information they need. Most reporters follow a standard of ethics and values. Some, sadly, do not.
The days are over where you could simply blast out a news release, do an interview with the local newspaper, and then sit back and wait for sales to increase. Technology has enabled audiences numerous alternatives for news and information and that trend will continue. Smart, experienced communicators know how to navigate the expanded field to deliver targeted messages and yield greater results for their clients.