There is a massive difference between a piece of dramatic news hitting that directly affects your company, in which case it is certainly compelled to respond in a timely and thoughtful manner; and a piece of dramatic new that doesn’t affect your company, in which case conventional wisdom says to keep your mouth shut and focus on the X’s and O’s, the 1’s and 0’s, the debits and credits.
Given Charleston is a foodie town I wanted to boil down the Chipotle saga missteps into a few easy lessons for our restaurant community should this type of event happen in their kitchens.
We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
We’ve bred “serial pitchers” who hit every contest in the Southeast circuit from Nashville to Atlanta. They’ve honed their presentations to a high level, sound like the next big thing – and usually come away with some cash. But beyond a well-rehearsed pitch, they’ve got a weak product – one whose weaknesses are not readily exposed in a five-minute demo presentation.
Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.
But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.
I attended the mayoral mixer at the Charleston Digital Corridor last week (ok, I snuck in the back for free apps and drinks). The event was designed to be an opportunity for Charleston’s next leader to discuss their vision of how they would support and promote the growing technology community here.
The evening was a no-threat environment for the candidates: An open forum with a clear agenda and scripted questions which should have been known in advance. As if it wasn’t painfully clear what the discussion topics and expectations were, there was an editorial published in that morning’s Post and Courier signed by 10 of the area’s top technology leaders laying it all out in 350 words.
Ours is an unconventional PR startup with unconventional clients. We chose our niche market because we wanted to make a difference, not as a primary income generating venture. Our firm carries no overhead and everyone has other supplemental sources of income – that allows us to survive. We have over 120 collective years of professional experience under our belts and a network of fantastic mentors at our disposal, yet we are learning and growing every day and understand it’s hard work.
Social media can be a great tactical tool to engage one’s audience. Depending on your purpose and objectives, it can potentially yield great results. I do not, however, believe in ability of paid/sponsored features to deliver on a large-scale and remain very skeptical of the analytics and algorithms.