3 Tips to Get the Most Out of Social Media

3 Tips to Get the Most Out of Social Media

I was always of the opinion that social media was supposed to be a conversational tool that could bring people together.

In reality it seems to be a lot of people talking and no one really listening. So in an effort to break that paradigm, I’d like to offer these three tips (that I use myself) for those who believe in that whole conversation, give and take thing…

Sony’s Data Breach: Privacy & PR Implications

Sony’s Data Breach: Privacy & PR Implications

The Sony data breaches and recent pseudo-blackmailing of the company have highlighted cybersecurity and redefined corporate stupidity. Amidst the still-clearing smoke, we wanted to offer businesses some PR recommendations moving forward: Privacy – Expect none. Ever. Years ago one of my Pentagon bosses advised us to never put anything in an email we wouldn’t want showing up on the front page of the New York Times – or in a divorce courtroom.

Strategy: You Have To Pass GO Before You Collect $200

Strategy: You Have To Pass GO Before You Collect $200

If I had a dollar every time I asked a client to discuss their communication goals and they’d say something to the effect of, “I want to generate buzz,” or, “I want to get my company’s name out there.”

Oh my. Here we go again…

We have discussed the process of developing a communications strategy previously – yet this horse is never too dead to beat some more so let’s review: