Many marketers default to Facebook since it is the most popular social network. But unless all 1.5 billion Facebook users represent your target market, it isn’t necessarily your best option.
Few startups survive. That’s a fact. But if you want to increase your odds of survival, take the time to think through the nine key ares on the business model canvas – or at least develop a blueprint for your business that makes sense to you. Do this before you jump into the fun, sexy marketing stuff. You may just be one of the ones who makes it.
Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.
But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.
Ours is an unconventional PR startup with unconventional clients. We chose our niche market because we wanted to make a difference, not as a primary income generating venture. Our firm carries no overhead and everyone has other supplemental sources of income – that allows us to survive. We have over 120 collective years of professional experience under our belts and a network of fantastic mentors at our disposal, yet we are learning and growing every day and understand it’s hard work.
Question: What do the photos above have in common?
Answer: They both should be captioned, “Move along folks, there’s nothing to see here.”
The Confederate battle flag has been in existence in some shape or form for 150 years. Whether or not it should be flown on public or government grounds or whether it is morally acceptable to own, sell or fly one has been debated and discussed and then some over that lengthy period.
Is American culture so lacking of depth that some loony craving his 15 minutes of dark fame can alter legislation and commerce overnight? Apparently.
I was reading an article the other day discussing how to “elevate your game” to top your business competitors. Like so many others, the article overlooked the crucial point of focusing on your customers.
I always ask clients, “What’s in it for the customer?” Most of the time their response is focused on their particular product or service, how awesome it is, how it will disrupt the market, how it will make them a rockstar, (insert other trendy buzzword here) blah, blah, blah…
But it’s not about what you are selling or providing, it’s about serving the need the customer has – scratching their proverbial itch. And many times that itch isn’t a known or universal among your markets.
Social media can be a great tactical tool to engage one’s audience. Depending on your purpose and objectives, it can potentially yield great results. I do not, however, believe in ability of paid/sponsored features to deliver on a large-scale and remain very skeptical of the analytics and algorithms.
Recently, I watched a grassroots PR campaign by a very determined group of Charleston citizens absolutely crush a large, well-funded development company’s plans to build a behemoth community on the western side of the Charleston peninsula.
It was truly a David versus Goliath match-up. And Goliath got whupped. Hard.