Employee Relations 101: The CEO Shouldn’t Sound Like a Lawyer

Employee Relations 101: The CEO Shouldn’t Sound Like a Lawyer

The quick response by the CEO was smart, necessary and fact-filled. The airline’s employees both needed and deserved to know the facts surrounding the disposition of the infected passenger, how the issue was handled, the response timeline and what the company is doing to safeguard its employees. The memo addressed those concerns and filled the information vacuum with facts. A good thing for certain. But reading the memo, you can’t help but think it was written and rewritten by Frontier’s public relations and legal team. And that’s where I have some issues.

Protecting the Shield – How the NFL Got it Wrong, Then Got it Right

Protecting the Shield – How the NFL Got it Wrong, Then Got it Right

When you are wrong, say you are wrong – As the NFL is the undeniable king of professional sports in the U.S., they can pretty much do as they please. In this case, however, two unrelated, by-the-book disciplinary procedures were linked in time and space – providing a stark comparison. It had to be one of those, “Oh duh. I get it,” moments when the commissioner of the NFL, Roger Goodell, heard the public outcry.

Defining Your Brand

Defining Your Brand

And the last thing about brands: you can’t fake them. Perhaps for a while you can, but eventually people see through to the real you, your company’s real identity. That’s one reason why so many new businesses fail – they try to be who they think their consumers want them to be instead of who they are and they can’t sustain the facade indefinitely. Consumers are smart. They eventually figure it out and don’t like to feel put on.