Given Charleston is a foodie town I wanted to boil down the Chipotle saga missteps into a few easy lessons for our restaurant community should this type of event happen in their kitchens.
We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
I attended the mayoral mixer at the Charleston Digital Corridor last week (ok, I snuck in the back for free apps and drinks). The event was designed to be an opportunity for Charleston’s next leader to discuss their vision of how they would support and promote the growing technology community here.
The evening was a no-threat environment for the candidates: An open forum with a clear agenda and scripted questions which should have been known in advance. As if it wasn’t painfully clear what the discussion topics and expectations were, there was an editorial published in that morning’s Post and Courier signed by 10 of the area’s top technology leaders laying it all out in 350 words.
Ours is an unconventional PR startup with unconventional clients. We chose our niche market because we wanted to make a difference, not as a primary income generating venture. Our firm carries no overhead and everyone has other supplemental sources of income – that allows us to survive. We have over 120 collective years of professional experience under our belts and a network of fantastic mentors at our disposal, yet we are learning and growing every day and understand it’s hard work.
The gruesome journalism axiom, “If it bleeds, it leads.” has played out in Charleston and across the nation this week after the senseless shooting death of Walter Scott by a local police officer.
Let me be clear: It’s wrong that a human being was shot in the back, dead. It doesn’t matter who shot him or why. It’s unjustifiable. It’s. Just. Wrong.
But there is another thing almost as bad: How desensitized our society has become to violence as a whole, and how desperate our media have become to exploit tragic events like this to gain readers, viewers and notoriety for themselves.