There is a massive difference between a piece of dramatic news hitting that directly affects your company, in which case it is certainly compelled to respond in a timely and thoughtful manner; and a piece of dramatic new that doesn’t affect your company, in which case conventional wisdom says to keep your mouth shut and focus on the X’s and O’s, the 1’s and 0’s, the debits and credits.
Branding has become a big money maker in the marketing and public relations world. Companies invest millions in logo research and design, developing color palettes, messaging, etc., so they can position themselves to appeal to their target market. But it’s a facade in many cases.
We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
The gruesome journalism axiom, “If it bleeds, it leads.” has played out in Charleston and across the nation this week after the senseless shooting death of Walter Scott by a local police officer.
Let me be clear: It’s wrong that a human being was shot in the back, dead. It doesn’t matter who shot him or why. It’s unjustifiable. It’s. Just. Wrong.
But there is another thing almost as bad: How desensitized our society has become to violence as a whole, and how desperate our media have become to exploit tragic events like this to gain readers, viewers and notoriety for themselves.
The statue is the Vietnam Women’s Memorial and is a moving and tear-inducing representation of three military nurses ministering to what appears to be a dying young soldier. The memorial honors the women who died there military, journalists, and others who served in honorable ways. What is jaw dropping is that according to the news story THE PARENTS ENCOURAGED THE CHILDREN TO CLIMB ON THE STATUE FOR A PICTURE. Seriously???
Hey, mom and dad! The monuments that mark the sacrifices made by military men and women is there for us to honor and respect, not for your child to climb over like a Jungle Gym or pose for a selfie.