Branding has become a big money maker in the marketing and public relations world. Companies invest millions in logo research and design, developing color palettes, messaging, etc., so they can position themselves to appeal to their target market. But it’s a facade in many cases.
Few startups survive. That’s a fact. But if you want to increase your odds of survival, take the time to think through the nine key ares on the business model canvas – or at least develop a blueprint for your business that makes sense to you. Do this before you jump into the fun, sexy marketing stuff. You may just be one of the ones who makes it.
Startups and entrepreneurship were a big topic of online news and culture last year with Steve Case’s bus tour and the rise of shows like Shark Tank and West Texas Investor’s Club. A week into 2016, its time to address some resolutions we’d like to see the startup community consider for the coming year…
Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.
But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.
I was always of the opinion that social media was supposed to be a conversational tool that could bring people together.
In reality it seems to be a lot of people talking and no one really listening. So in an effort to break that paradigm, I’d like to offer these three tips (that I use myself) for those who believe in that whole conversation, give and take thing…