A business may have an awesome product, but if no one is aware of its existence, how can they experience and pass along that goodness to other potential consumers? Good marketers can’t make a bad product experience good, but they can help communicate the value of that product to your consumers.
The crash course in coding is pretty cool. We saw the “graduation” of more than two dozen old and young coders a few months ago. Watching the presentations we found it almost impossible to believe the zero-to-hero transformation these folks had achieved. Sally Kingston and her gang here in Charleston deserve a lot of credit – or a beer if you run into them out on the town.
The people of Charleston County overwhelmingly approved a building referendum for the CCPL and also overwhelmingly extended a sales tax to support CCSD. Obviously the libraries and schools are big winners. But we don’t just congratulate them because they won, we congratulate them on how they communicated effectively and clearly with the voters – and in so doing, they won big.
Having a marketing plan is crucial because as I’ve previously written, there are two ways businesses come into direct contact with their stakeholders – via their product or their communications about it. You can have the greatest product ever, but if your market doesn’t know about it, how will it sell?
If I had a dollar every time I asked a client to discuss their communication goals and they’d say something to the effect of, “I want to generate buzz,” or, “I want to get my company’s name out there.”
Oh my. Here we go again…
We have discussed the process of developing a communications strategy previously – yet this horse is never too dead to beat some more so let’s review: