Public Relations Savvy LeBron James

Public Relations Savvy LeBron James

In 2010, the sports world was captivated by the same question and Mr. James’ “Decision” was roundly met with catcalls and venom (unless you were a Miami Heat fan – in which case you were downright giddy). Four years and two NBA Championships later, Mr. James (and his publicist/PR team) demonstrated an extraordinary learning curve in public relations compared to the ham-fisted handling of his free agent move in 2010.