We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
A business may have an awesome product, but if no one is aware of its existence, how can they experience and pass along that goodness to other potential consumers? Good marketers can’t make a bad product experience good, but they can help communicate the value of that product to your consumers.
The Sony data breaches and recent pseudo-blackmailing of the company have highlighted cybersecurity and redefined corporate stupidity. Amidst the still-clearing smoke, we wanted to offer businesses some PR recommendations moving forward: Privacy – Expect none. Ever. Years ago one of my Pentagon bosses advised us to never put anything in an email we wouldn’t want showing up on the front page of the New York Times – or in a divorce courtroom.
Having a marketing plan is crucial because as I’ve previously written, there are two ways businesses come into direct contact with their stakeholders – via their product or their communications about it. You can have the greatest product ever, but if your market doesn’t know about it, how will it sell?
Carpenters have an old saying is, “measure twice, cut once.” In the communications world, it’s a little more involved than that. Communications is both a remarkably simple yet complex business. It requires some basic – sometimes complex – research if you want to: 1. Not look stupid; 2. Do right by your customers.