Sony’s Data Breach: Privacy & PR Implications

Sony’s Data Breach: Privacy & PR Implications

The Sony data breaches and recent pseudo-blackmailing of the company have highlighted cybersecurity and redefined corporate stupidity. Amidst the still-clearing smoke, we wanted to offer businesses some PR recommendations moving forward: Privacy – Expect none. Ever. Years ago one of my Pentagon bosses advised us to never put anything in an email we wouldn’t want showing up on the front page of the New York Times – or in a divorce courtroom.