I tweeted an article last week by Marian Salzman titled, “Why Are There So Many Women in PR?” I added the comment: Short answer: They are better. A few of my friends and colleagues asked me to explain my opinion beyond 140 characters so I expanded my comments…
Businesses start with business plans – a road map for their future. But in my experience few of them integrate their communications plans with that road map. It’s an afterthought at best. And that is usually where the confusion takes place.
Most PR practitioners hate to say no. God bless them they want to believe they can win over even the most determined detractor on their client’s behalf. And they will burn up a lot of time and resources better served elsewhere trying to do just that. Do yourself, your client and most important, your client’s primary stakeholders, a favor: When you’re tempted to promise them you can win over those dug-in adversaries (because you’re you!) dip into that pool of intellectual honesty and admit it just ain’t gonna happen.
An old journalism professor once told me, “In good journalism there are no good stories or bad stories – just stories. We attach the meaning to them all by ourselves.” Of course his next comment was, “But headline writers can really screw it up for you sometimes…”
As a profession, we must continue to educate existing and future entrepreneurs to our function and value – especially in the startup phase of a business. We cannot wait until businesses are established before we approach them as potential partners. DIG SOUTH, The Harbor, The Charleston Digital Corridor and others in the region have stepped forward to help young businesses develop. We must act as fellow venture capitalists ourselves, assume some risk and help propel our budding clients’ businesses forward.