Those Determined Detractors

Those Determined Detractors

Most PR practitioners hate to say no. God bless them they want to believe they can win over even the most determined detractor on their client’s behalf. And they will burn up a lot of time and resources better served elsewhere trying to do just that. Do yourself, your client and most important, your client’s primary stakeholders, a favor: When you’re tempted to promise them you can win over those dug-in adversaries (because you’re you!) dip into that pool of intellectual honesty and admit it just ain’t gonna happen.

Public Relations and the Startup Company

Public Relations and the Startup Company

As a profession, we must continue to educate existing and future entrepreneurs to our function and value – especially in the startup phase of a business. We cannot wait until businesses are established before we approach them as potential partners. DIG SOUTH, The Harbor, The Charleston Digital Corridor and others in the region have stepped forward to help young businesses develop. We must act as fellow venture capitalists ourselves, assume some risk and help propel our budding clients’ businesses forward.