The people of Charleston County overwhelmingly approved a building referendum for the CCPL and also overwhelmingly extended a sales tax to support CCSD. Obviously the libraries and schools are big winners. But we don’t just congratulate them because they won, we congratulate them on how they communicated effectively and clearly with the voters – and in so doing, they won big.
We have come a long way from the days of correlating column inches of earned media to an equivalent advertising space as ROI metrics. Yet sometimes I wonder if we have become so captivated with quantity, volume and “Big Data” that we miss the truly meaningful results – like getting someone home for Christmas.
From a 20-year veteran’s standpoint, the recent scandal surrounding wait times for care at Veteran’s Affairs clinics is a criminal travesty. Certainly Abe Lincoln would be rolling in his grave to see how his promise has been perverted. But the PR professional in me wants to take a moment and focus not on the scandal, but the ham-fisted way the VA has gone about their crisis communications challenge. (Spoiler alert – they are failing miserably.)