The Practical and PR Dilemmas of the Pitch Contest Fad

The Practical and PR Dilemmas of the Pitch Contest Fad

We’ve bred “serial pitchers” who hit every contest in the Southeast circuit from Nashville to Atlanta. They’ve honed their presentations to a high level, sound like the next big thing – and usually come away with some cash. But beyond a well-rehearsed pitch, they’ve got a weak product – one whose weaknesses are not readily exposed in a five-minute demo presentation.

Avoiding Fake Publicity

Avoiding Fake Publicity

Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.

But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.

Charleston Mayoral Candidates Fail to Impress

Charleston Mayoral Candidates Fail to Impress

I attended the mayoral mixer at the Charleston Digital Corridor last week (ok, I snuck in the back for free apps and drinks). The event was designed to be an opportunity for Charleston’s next leader to discuss their vision of how they would support and promote the growing technology community here.

The evening was a no-threat environment for the candidates: An open forum with a clear agenda and scripted questions which should have been known in advance. As if it wasn’t painfully clear what the discussion topics and expectations were, there was an editorial published in that morning’s Post and Courier signed by 10 of the area’s top technology leaders laying it all out in 350 words.

Want Your Business To Succeed? Think Like Your Customer

Want Your Business To Succeed? Think Like Your Customer

I was reading an article the other day discussing how to “elevate your game” to top your business competitors. Like so many others, the article overlooked the crucial point of focusing on your customers.

I always ask clients, “What’s in it for the customer?” Most of the time their response is focused on their particular product or service, how awesome it is, how it will disrupt the market, how it will make them a rockstar, (insert other trendy buzzword here) blah, blah, blah…

But it’s not about what you are selling or providing, it’s about serving the need the customer has – scratching their proverbial itch. And many times that itch isn’t a known or universal among your markets.