Avoiding Fake Publicity

Avoiding Fake Publicity

Earlier this week I was following a story about the development of a blood test to detect Alzheimer’s disease at an early stage. The announcement of the test, developed by a team at Rowan University School of Osteopathic Medicine in Stratford, N.J., garnered quite a bit of attention in the world of medical news.

But as I read multiple news articles regarding this ostensibly groundbreaking development, there was something obvious missing from all of them: Any form of data backing up the validity of the test.

Public Relations Savvy LeBron James

Public Relations Savvy LeBron James

In 2010, the sports world was captivated by the same question and Mr. James’ “Decision” was roundly met with catcalls and venom (unless you were a Miami Heat fan – in which case you were downright giddy). Four years and two NBA Championships later, Mr. James (and his publicist/PR team) demonstrated an extraordinary learning curve in public relations compared to the ham-fisted handling of his free agent move in 2010.