Generation Y is the future. They are multi-tasking, technology savvy, disrupting rock stars who are going to rule the planet – just ask them, they’ll tell you. But as my generation is still doing most of the hiring and firing they might want to ease off the chest-thumping a bit until they’ve proven themselves.
The gruesome journalism axiom, “If it bleeds, it leads.” has played out in Charleston and across the nation this week after the senseless shooting death of Walter Scott by a local police officer.
Let me be clear: It’s wrong that a human being was shot in the back, dead. It doesn’t matter who shot him or why. It’s unjustifiable. It’s. Just. Wrong.
But there is another thing almost as bad: How desensitized our society has become to violence as a whole, and how desperate our media have become to exploit tragic events like this to gain readers, viewers and notoriety for themselves.
More than 25 years ago when I was on a business trip to South Dakota, I remember being horrified when out at dinner in a relatively nice place that there were men eating dinner with their hats on! OK, you laugh now but over the years, I’ve seen worse. And it’s getting worser. (If you can wear a hat in a restaurant, I can make up words.)
I got a great email over the weekend from a young Charleston entrepreneur. I had reached out to him to see if his emerging company needed marketing communications support. He responded back thanking me for the offer, saying he already had some in-house PR folks but would keep us in mind if they ever needed additional help.
Most PR practitioners hate to say no. God bless them they want to believe they can win over even the most determined detractor on their client’s behalf. And they will burn up a lot of time and resources better served elsewhere trying to do just that. Do yourself, your client and most important, your client’s primary stakeholders, a favor: When you’re tempted to promise them you can win over those dug-in adversaries (because you’re you!) dip into that pool of intellectual honesty and admit it just ain’t gonna happen.