Many marketers default to Facebook since it is the most popular social network. But unless all 1.5 billion Facebook users represent your target market, it isn’t necessarily your best option.
We’re not shy about offering our opinions on social media faux pas here, and I was asked later about my PR perspective on corporate social media, gaffes, apologies, etc., so I thought I’d condense my long ramble (forgive me Allison) here to close out 2015:
I was always of the opinion that social media was supposed to be a conversational tool that could bring people together.
In reality it seems to be a lot of people talking and no one really listening. So in an effort to break that paradigm, I’d like to offer these three tips (that I use myself) for those who believe in that whole conversation, give and take thing…
Social media can be a great tactical tool to engage one’s audience. Depending on your purpose and objectives, it can potentially yield great results. I do not, however, believe in ability of paid/sponsored features to deliver on a large-scale and remain very skeptical of the analytics and algorithms.
The statue is the Vietnam Women’s Memorial and is a moving and tear-inducing representation of three military nurses ministering to what appears to be a dying young soldier. The memorial honors the women who died there military, journalists, and others who served in honorable ways. What is jaw dropping is that according to the news story THE PARENTS ENCOURAGED THE CHILDREN TO CLIMB ON THE STATUE FOR A PICTURE. Seriously???
Hey, mom and dad! The monuments that mark the sacrifices made by military men and women is there for us to honor and respect, not for your child to climb over like a Jungle Gym or pose for a selfie.