Generation Y is the future. They are multi-tasking, technology savvy, disrupting rock stars who are going to rule the planet – just ask them, they’ll tell you. But as my generation is still doing most of the hiring and firing they might want to ease off the chest-thumping a bit until they’ve proven themselves.
Few startups survive. That’s a fact. But if you want to increase your odds of survival, take the time to think through the nine key ares on the business model canvas – or at least develop a blueprint for your business that makes sense to you. Do this before you jump into the fun, sexy marketing stuff. You may just be one of the ones who makes it.
We’ve bred “serial pitchers” who hit every contest in the Southeast circuit from Nashville to Atlanta. They’ve honed their presentations to a high level, sound like the next big thing – and usually come away with some cash. But beyond a well-rehearsed pitch, they’ve got a weak product – one whose weaknesses are not readily exposed in a five-minute demo presentation.
A business may have an awesome product, but if no one is aware of its existence, how can they experience and pass along that goodness to other potential consumers? Good marketers can’t make a bad product experience good, but they can help communicate the value of that product to your consumers.
In this 17th episode of Rich Conte’s TechLife Podcast, Rich and Paul discuss the rapid expansion of Charleston as hub for emerging businesses and tech ventures. Paul also offers his unique take on what makes Charleston a boom versus bust in the making.