A business may have an awesome product, but if no one is aware of its existence, how can they experience and pass along that goodness to other potential consumers? Good marketers can’t make a bad product experience good, but they can help communicate the value of that product to your consumers.
In this 17th episode of Rich Conte’s TechLife Podcast, Rich and Paul discuss the rapid expansion of Charleston as hub for emerging businesses and tech ventures. Paul also offers his unique take on what makes Charleston a boom versus bust in the making.
The crash course in coding is pretty cool. We saw the “graduation” of more than two dozen old and young coders a few months ago. Watching the presentations we found it almost impossible to believe the zero-to-hero transformation these folks had achieved. Sally Kingston and her gang here in Charleston deserve a lot of credit – or a beer if you run into them out on the town.
I got a great email over the weekend from a young Charleston entrepreneur. I had reached out to him to see if his emerging company needed marketing communications support. He responded back thanking me for the offer, saying he already had some in-house PR folks but would keep us in mind if they ever needed additional help.
Having a marketing plan is crucial because as I’ve previously written, there are two ways businesses come into direct contact with their stakeholders – via their product or their communications about it. You can have the greatest product ever, but if your market doesn’t know about it, how will it sell?