Crisis + Mediocrity = Bad Days Ahead For The VA

Crisis + Mediocrity = Bad Days Ahead For The VA

From a 20-year veteran’s standpoint, the recent scandal surrounding wait times for care at Veteran’s Affairs clinics is a criminal travesty. Certainly Abe Lincoln would be rolling in his grave to see how his promise has been perverted. But the PR professional in me wants to take a moment and focus not on the scandal, but the ham-fisted way the VA has gone about their crisis communications challenge. (Spoiler alert – they are failing miserably.)